When designing branding for a business who offers a wide range of services it is important to consider the imagery associated with the facets of their business. B & B Harris Management specialized in providing entertainment machines and repair for games such as pool, poker, darts, arcade, and redemption machines(like the claw game). B & B Harris Management’s wide range of services provided a plentiful pool of imagery associated for Lumné to pull from. Our designer Jonathan L Clark spent a great deal of time to learn about their services, what their best sellers were, and how their clients respond to their services. From this research our designer was able to determine what imagery to inspire the brand design with. From the illustration of a king and the castle-crown to the rich and deep colors, every element of the branding was designed to communicate B & B Harris Management’s identity as entertainment experts.
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