Jim Jacobs from Jacobs Air Conditioning And Heating operates his business with expert service and customer care as his two main values. When Jim approached Lumné he was seeking fresh ideas and clean/professional design to represent his business through several avenues. We worked with Jim to create new branded print and web graphics to represent Jacobs Air Conditioning And Heating with a consistent brand message “Expert service from people you can trust”. This message communicates the brand’s expertise, reliability, and approachability.